Experts in coastal comfort since 2010.
The softest organic cotton apparel inspired by life on the water. Built for the adventure. Made to be lived in.
Kids rule the beach.
Summer is for the girls.
New Fleece
layer up.
Fresh Hats
throw one on.
Summer Tees
a little bit warmer, now.
Towels & Totes
Bring me to the beach
Montauk Tanning Club
Members Only
Whale Tales from the Blog
Behind The Brand Part III: What's In Store
After seventeen years, the place Jesse still feels most at home is the store. In the final chapter of Behind the Brand, he reflects on why Whalebone has always been more than a place to buy clothes—it's where ideas come to life, conversations happen, and the brand stays connected to the people who wear it.
Behind The Brand Part II: Why We Make What We Make
In Part Two of Behind the Brand, Jesse Joeckel shares the philosophy behind every Whalebone product— from fabric and fit to the details that never make it to the hangtag.
Behind The Brand Part I : A Love Letter To Surfing
Chasing waves has shaped far more than the way I spend my mornings. It's shaped the way we've built Whalebone from the very beginning. We're definitely not a surf brand,...
