Unique, New York.

Whalebone is on a mission to create timeless apparel that embodies the spirit of comfort and connection wherever it goes. Like our birthplace, Montauk, we are a tight knit community of hearty people who truly embody what it is to live and enjoy life on the water.

We Are Whalebone

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“My grandfather was a very accomplished waterfowl carver. He carved these duck decoys for business as well as pleasure, with minute detail down to the feather. He used certain decoys for duck hunting that he designed, and he also trained retrievers to do what they do best: retrieve. One of the last dogs he trained was named Whalebone, which he gave to my parents shortly before I was born. My grandfather passed away right before I began my business endeavor and I chose the name Whalebone to remind me of where I come from and the attention to detail everything you care about should have.”
— Jesse Joeckel, Founder
Whalebone pup