Whale Tales From Montauk + Beyond

Behind The Brand Part III: What's In Store

Behind The Brand Part III: What's In Store

After seventeen years, the place Jesse still feels most at home is the store. In the final chapter of Behind the Brand, he reflects on why Whalebone has always been more than a place to buy clothes—it's where ideas come to life, conversations happen, and the brand stays connected to the people who wear it.

Read more
Behind The Brand Part II: Why We Make What We Make

Behind The Brand Part II: Why We Make What We Make

In Part Two of Behind the Brand, Jesse Joeckel shares the philosophy behind every Whalebone product— from fabric and fit to the details that never make it to the hangtag. 
Read more
Behind The Brand Part I : A Love Letter To Surfing

Behind The Brand Part I : A Love Letter To Surfing

Chasing waves has shaped far more than the way I spend my mornings. It's shaped the way we've built Whalebone from the very beginning. We're definitely not a surf brand,...
Read more
Coastal Detours: Barbados

Coastal Detours: Barbados

Welcome to Coastal Detours, where we hit the road in search of the perfect wave, bite, or stretch of sand. Come along for the ride.
Read more
Mencel Surfboards x Whalebone: In Good Company

Mencel Surfboards x Whalebone: In Good Company

Whalebone and Mencel Surfboards came together to shape a small run of custom boards built for the waves we know best. Crafted in Monmouth with Montauk in mind, this collaboration blends shared community, craftsmanship, and a love for the water.

Read more
ROOTS: Lee Abney

ROOTS: Lee Abney

A look into the life of Newport local Lee Abney—restaurant veteran by day, shadow-chasing photographer by dusk. A true legend of the island.

Read more
ROOTS: Cucci Family

ROOTS: Cucci Family

Discover the story behind Puff & Putt in Montauk, a family-run mini golf and boat rental spot that’s been a summer staple for nearly 50 years. Meet the Cucci family and learn how four generations keep the tradition alive on Fort Pond.

Read more
ROOTS: Luke Leys

ROOTS: Luke Leys

Meet Luke Leys—eighth-generation Newporter, firefighter, surfer, and co-founder of Leys and Co. Tents. From family roots in the legendary Newport Tent Co. to launching his own venture, Luke carries on a proud East Coast legacy with grit and style.

Read more
ROOTS: Candace Ceslow

ROOTS: Candace Ceslow

Meet Montauk artist Candace Ceslow, whose ocean-inspired paintings capture the calm, wild beauty of the East End. Her studio in town has become a creative haven for layered, intuitive work full of stillness and light.

Read more
ROOTS: Pat Havlik

ROOTS: Pat Havlik

Meet Montauk charter captain Pat Havlik, a local legend behind Momentum Charters. Pat shares his deep connection to the water, the town, and the people who make this place feel like home.

Read more
ROOTS: Toppa Sisters

ROOTS: Toppa Sisters

The Toppa Sisters, lifelong Newport locals and twin creatives, share their story of growing up on the island, their deep family roots, and the bond that continues to inspire their work.

Read more
Coastal Detours: Way Out West

Coastal Detours: Way Out West

At the root of surfing and its core, exploration is the reason for its existence. Whether it’s the first person who decided to explore the sensation of standing up on...
Read more