Experts In Coastal Comfort
Whalebone started in 2010 when founder Jesse Joeckel began hand printing teeshirts out of an old ice house in his hometown of Montauk, NY. Celebrated for its signature graphics, rugged aesthetic, and incredibly soft organic cotton clothing, Whalebone reflects the hearty, tight-knit community that defines its birthplace, embracing adventure and the rhythm of life on the water.
Limited Edition + Collabs
Here for a good time, not a long time.
Cotton Collection
Durable. Resilient. Sturdy.
Long Sleeve Tees
A little bit warmer, now.
Swim & Shorts
walk, swim, run.
Outerwear
layer up.
Mencel Surfboards x Whalebone: In Good Company
Whalebone and Mencel Surfboards came together to shape a small run of custom boards built for the waves we know best. Crafted in Monmouth with Montauk in mind, this collaboration blends shared community, craftsmanship, and a love for the water.
ROOTS: Lee Abney
A look into the life of Newport local Lee Abney—restaurant veteran by day, shadow-chasing photographer by dusk. A true legend of the island.
ROOTS: Cucci Family
Discover the story behind Puff & Putt in Montauk, a family-run mini golf and boat rental spot that’s been a summer staple for nearly 50 years. Meet the Cucci family and learn how four generations keep the tradition alive on Fort Pond.
