Summer Tees
Softness on repeat.
Summer Fleece
Warm layers for cool nights.
Long Sleeve Tees
A little bit warmer, now.
Swim & Shorts
walk, swim, run.
Outerwear
layer up.
Experts in coastal comfort
Whalebone started in 2010 when founder Jesse Joeckel began hand printing teeshirts out of an old ice house in his hometown of Montauk, NY. Celebrated for its signature graphics, rugged aesthetic, and incredibly soft organic cotton clothing, Whalebone reflects the hearty, tight-knit community that defines its birthplace, embracing adventure and the rhythm of life on the water.
Roots: Lee Abney
A look into the life of Newport local Lee Abney—restaurant veteran by day, shadow-chasing photographer by dusk. A true legend of the island.
ROOTS: Cucci Family
Discover the story behind Puff & Putt in Montauk, a family-run mini golf and boat rental spot that’s been a summer staple for nearly 50 years. Meet the Cucci family and learn how four generations keep the tradition alive on Fort Pond.
ROOTS: Luke Leys
Meet Luke Leys—eighth-generation Newporter, firefighter, surfer, and co-founder of Leys and Co. Tents. From family roots in the legendary Newport Tent Co. to launching his own venture, Luke carries on a proud East Coast legacy with grit and style.
